Once you have decided what your project is going to be, you need to identify several factors in the development of your Kickstarter campaign.
Here is how you can plan your new crowdfunding project:
What is making your project different?
The first consideration is making sure that you project isn’t a duplicate of another project. It is very important in the long run that you are bringing a new take or idea to life. Find the elements of your project that make it unique. Those elements are the key to getting people to notice and support you.
Finding your audience
Once you know what makes you different, you can take the steps to find out who your best potential customers would be. If you make an iPhone case, then your primary audience will be iPhone owners. In that group, you are looking for people who either don’t have a case or believe that your case is better than the one that they currently use. So the market of all mobile phone users is limited to iPhone users. Then it is limited again to people who want to use a case. So the audience gets smaller and smaller.
Identifying the channels of communication
Knowing your potential customers will guide you to specific sources of news and entertainment that would be of interest to them. This is targeted marketing. You seek your target and plan your marketing campaign to reach them through the blogs and social sites that they already frequent. If your project is broad, then you might have harder time marketing.
Look for latest crowdfunding news and find blogs that would normally appeal to your audience as a way to get the campaign to them. The blog might cover the campaign, since it is appealing to them. Blogs may also allow you to advertise on their site, which is an expense, but a targeted method of reaching people.
Source your service providers, materials, or team
When you make a series of art prints, you need to find out where to buy ink and paper. And you need the specific costs. Sourcing your materials, crew, or your service providers will help you to identify your real costs. Put all of the costs into a budget, which you will use later in planning your campaign.
Make sure that you are considering work space in your budget. Whether that is a temporary office or workshop, you should plan so that you are capable of doing the work. Some projects might not need more than a corner of your bedroom for some paperwork. If you need 5 employees, you need to provide them a space to work comfortably and professionally. A home office is fine. A garage birthed the Apple brand. There are plenty of options. But make sure that you cover yourself.
Knowing the project as you do, plan a timeline for each phase of the work; create benchmarks along the way, so that you know that you are reaching goals. Give yourself more time than the bare minimum, but be reasonable about getting the project completed. You want to bring your idea to life and share it with your supporters quickly enough that they are willing to pay in advance.